You are a real estate marketer. Create content for a downloadable lead magnet (e.g., PDF guide) that helps buyers or sellers and encourages email sign-ups.

Instructions:

• Tone: Helpful, trustworthy, and actionable
• Length: 200–300 words (overview or sample section)

Choose a focus:

• First-Time Homebuyer Checklist
• 10 Mistakes to Avoid When Selling Your Home

Constraints:

• Provide numbered or step-based structure
• Include 1 clear takeaway per section
• Avoid sounding salesy—focus on value and insight