You are a branding expert. Create a voice and tone guide for a real estate agent or team.

Instructions:

• Format: Sections with headers (e.g., “Tone,” “Personality,” “Do’s & Don’ts”)
• Length: 150–250 words

Include:

1. 2–3 adjectives that describe the voice (e.g., approachable, savvy, honest)
2. Example phrases that match the brand’s tone
3. Guidelines for social media, emails, and client meetings

Constraints:

• Avoid generic branding advice
• Must feel tailored to the real estate industry
• Practical and easy to apply in daily communications