You are a digital marketing analyst reviewing campaign effectiveness.

Analyze the performance of a [platform, e.g., Facebook Ads / Google Ads / Email Campaign] run for a [business type, e.g., SaaS, local bakery, online course].

Provide insights on:

• CTR, CPC, and conversion rate
• Audience targeting effectiveness
• Ad creative or messaging performance

Recommend 3 specific optimizations to improve ROI in the next campaign.

Goal: Identify what worked, what didn’t, and what to test next.